We Can Help You Get Your Books on Their Shelves


Guidelines for the assignment of ISBNs to e-books (directly from Bowker)

If I publish in two or more different file formats (e.g. epub, PDF) should I assign separate ISBNs? Yes.  Each different format of an electronic publication that is published and made separately available should be given a separate ISBN. Should different versions of the e-book that use the same file format (e.g. epub) have different ISBNs? If the different versionsRead More …


How To Write the BEST Back Cover Copy

You have heard over and over from experts and read online how important your front cover is.  It is true.  How your cover looks is even more important that what you write inside the book. Because if your cover is not terrific, then no one will ever know how brilliant your writing is. It is the front cover’s job toRead More …


How to Find Stores That Will Sell Your Book

Man, I love the idea of my book on the shelves of Wal-Mart and Costco. I love the vision I have of seeing eight copies of my book standing, cover face out, on the top shelf of the reference section in Barnes & Noble. What I don’t love thinking about is this: my book does not belong in any of theseRead More …


Is Your Book Too Long? Is Your Book Too Short?

What They Did: Published a book that was too long Zach Obront from Book In a Box recently analyzed the 272 books that have sat at #1 on the NYT Nonfiction Bestseller List over the past 7 years. His primary goal was to understand the ideal range for length, in order to better inform nonfiction authors. Zack found that historically there wasRead More …


How to Transfer Your Book to Ingram Spark From CreateSpace

You went to CreateSpace and uploaded your self-published published book to them, and they offered you a free ISBN. You took them up on their offer and proceeded to upload your book so that you could be on Amazon. Okay! But now you are thinking about bookstores and libraries and want to start getting your books in there. No problem,Read More …


Announcing Our New LIFT OFF PROGRAM – We Sell Your Book to Stores and Libraries

What will it take to get your book into libraries and independent bookstores? Introducing the New Shelves Books Lift Off Program Ready to explore your book’s potential in the “offline” world? Let us help with a turnkey program that lets you see what’s possible before you invest a significant amount of time, energy, and funds. Here’s how it works: YouRead More …


What to do AFTER you upload your book on Amazon

Your Book’s First Day on Amazon.com

There are things we want to see on our book’s Amazon page: Search Inside working nicely (but not showing TOO much of the book) All versions of our book showing up on all the different book’s pages and linked together Our Author Page highlighted and linked Our reviews from previous editions posted on the current edition Perhaps our book discountedRead More …


Do This, Not That

This month, I asked Jerry Friends, the Publishing and Distribution Manager at Thompson Shore to sit down with me. Jerry and I met at AuthorU Extravaganza last September and I was impressed with his knowledge of self-publishing. Jerry has seen thousands of books succeed and fail in the last few years and so I asked him to join me. WhatRead More …


Some of Our Recent Appearances